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Meet our Executive Team
Jim Leib
Jim Leib
Founder

Jim began his career with U.S. Steel and then founded aSa in 1969. He was a pioneer in the software business with his innovative and powerful rebar shearing optimization program. He also served on the board of directors of the Concrete Reinforcing Steel Institute. Today, Jim continues his work with aSa, helping with strategic initiatives and planning.

aSa staff since: 1969

Scott Leib
Scott Leib
President and CEO

Initially, Scott began his career at aSa developing software for the Business Systems and Reinforcing Systems products. As president, Scott is involved in strategic planning, product design, marketing, sales, accounting, and some programming too.

aSa staff since: 1987

Mitch Leib
Mitchell Leib
Vice President, Operations

Originally, Mitch was a primary developer of aSa Reinforcing Software. Now, Mitch oversees day-to-day operations and is involved with accounting, payroll, human resources, and administration. He also assists with corporate strategic planning and product design.

aSa staff since: 1985

 

Cathy Friend
Cathy Friend
Vice President, Software Development

Cathy is responsible for the overall development of aSa Reinforcing Software including CAD/Detailing. She oversees aSa's large and diverse development team. She ensures that applications are consistent, well-integrated, and functional across all product lines.

aSa staff since: 1985

Tim Berg
Tim Berg
Vice President, Business Development

Tim is an industry expert in rebar production systems, working closely with equipment manufactures including KRB, EVG, MEP/CRS, RMS, Schnell, and Stema-Pedax. He has visited hundreds of rebar shops. Tim is involved with production system implementations and sales.

aSa staff since: 1985

Dave Grundler
Dave Grundler
Vice President, Consulting Services

Dave started his career at aSa in Industrial Controls and then as a detailer in aSa’s Detailing Services department. Since then, Dave has become the aSa expert in CAD/Detailing as well as our complete line of Reinforcing System products. Today, Dave oversees our entire consulting group.

aSa staff since: 1988

 

Michele Albert
Michele Albert
Director, Business Systems

Michele began at aSa as a developer and has been involved in nearly every iteration of the software since the early 1980s. She currently oversees the design and development of the aSa Rebar Financials and Business Solutions products and plays an integral part in designing the aSa Studio suite.

aSa staff since: 1982

Victor Choltco
Victor Choltco
Director, Information Technology

Victor and the IT group research new technologies for aSa clients, configure and install PC hardware, provide service relating to hardware, networking, and operating system issues, and maintain aSa’s own in-house PC network.

aSa staff since: 1996

Jeff Cochrane
Jeff Cochrane
Director, Software Design

Jeff developed his own line of rebar software products prior to being hired by aSa in 1998 when the family rebar business was sold. While Jeff helps with the design of all aSa applications, he is also one of the primary software engineers on staff. Jeff has over 30 years of experience in the Rebar Industry.

aSa staff since: 1998

 

Matt Ferris
Matt Ferris
Director, Reinforcing Systems Design

Prior to his promotion to director, Matt was the main developer of many of aSa’s most innovative products, including Shape Manager, Scheduling, and Go Rebar. He now works with Drew and the Reinforcing development team to ensure that aSa products are powerful, accurate, and easy to use.

aSa staff since: 2001

Steve Hawkins
Steve Hawkins
Director, Market Development

Steve promotes the benefits of aSa rebar solutions in new markets, particularly the precast and post-tension industries. Steve has many years of experience in the rebar industry working for CRSI (Concrete Reinforcing Steel Institute), where held the positions of Regional Manager and Directory of Marketing and Communications.

aSa staff since: 2017

Andrew Wakefield
Andrew Wakefield
Director, Process Controls

Andrew’s primary focus is designing the next generation of aSa Reinforcing Systems software. Andrew has 30 years of experience in the rebar industry with OneSteel Reinforcing in Australia and was the primary architect of their in-house rebar production system.

aSa staff since: 2011

 

Frank Zambotti
Frank Zambotti
Director, Systems Integration

Frank works with aSa clients to configure appropriate hardware/software solutions, coordinates complete system implementations, and assists with general sales.

aSa staff since: 1984