Management Bios
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Meet our Management Team
Scott Leib
Scott Leib
President and CEO

Initially, Scott began his career at aSa developing software for the Business Systems and Reinforcing Systems products. As president, Scott is involved in strategic planning, product design, marketing, sales, accounting, and some programming too.

aSa staff since: 1987

Mitch Leib
Mitchell Leib
Vice President, Operations

Originally, Mitch was a primary developer of aSa Reinforcing Software. Now, Mitch oversees day-to-day operations and is involved with accounting, payroll, human resources, and administration. He also assists with corporate strategic planning and product design.

aSa staff since: 1985

Cathy Friend
Cathy Friend
Vice President, Software Development

Cathy is responsible for the overall development of aSa Reinforcing Software including CAD/Detailing. She oversees aSa's large and diverse development team. She ensures that applications are consistent, well-integrated, and functional across all product lines.

aSa staff since: 1985

 

Matt Ferris
Matt Ferris
Vice President, Software Design

Prior to his promotion, Matt was the main developer of many of aSa’s most innovative products, including Shape Manager, Scheduling, and Go Rebar. He now works with Drew and the development team to ensure that aSa products are powerful, accurate, and easy to use.

aSa staff since: 2001

Steven Selig
Steven Selig
Vice President, Products & Services

Steven worked for aSa from 2005 – 2012. During that time, he spearheaded our growth into the Australian marketplace. He worked in the tech industry for several years, then returned to aSa, where he oversees several teams that ensure aSa products and services exceed customer expectations.

aSa staff since: 2005

Dave Grundler
Dave Grundler
Vice President, Consulting Services

Dave started his career at aSa in Industrial Controls and then as a detailer in aSa’s Detailing Services department. Since then, Dave has become the aSa expert in CAD/Detailing as well as our complete line of Reinforcing System products. Today, Dave oversees our entire consulting group.

aSa staff since: 1988

 

Victor Choltco
Victor Choltco
Director, Information Technology

Victor and the IT group research new technologies for aSa clients, configure and install PC hardware, provide service relating to hardware, networking, and operating system issues, and maintain aSa’s own in-house PC network.

aSa staff since: 1996

Frank Zambotti
Frank Zambotti
Director, Systems Integration

Frank works with aSa clients to configure appropriate hardware/software solutions, coordinates complete system implementations, and assists with general sales.

aSa staff since: 1984

Michele Albert
Michele Albert
Director, Business Systems Software Design.

Michele began at aSa as a developer and has been involved in nearly every iteration of the software since the early 1980s. She currently oversees the design and development of the aSa Rebar Financials and Business Solutions products and plays an integral part in designing the aSa Studio suite.

aSa staff since: 1982

 

Drew Vivirito
Drew Vivirito
Director, Software Development.

Drew began his career at aSa as an IT consultant, then moved to our development team in 2001. Over the years, Drew has been the lead developer on many of our most important software projects. He oversees the day to day operation of aSa Reinforcing and Financials development teams.

aSa staff since: 1999

Andrew Wakefield
Andrew Wakefield
Director, Process Controls

Andrew's primary focus is designing the next generation of aSa Reinforcing Systems software. Andrew has 30 years of experience in the rebar industry with OneSteel Reinforcing in Australia and was the primary architect of their in-house rebar production system.

aSa staff since: 2011

Jeff Cochrane
Jeff Cochrane
Director, CAD Products and Services

Jeff has a unique background, coming from a family-owned rebar fabrication business in North Carolina and also holding a B.S. in Computer Science. He was the primary developer for many core aSa products, including Estimating and Production. In addition to being the lead CAD developer, Jeff manages the CAD development team.

aSa staff since: 1998

 

Travis Shelton
Travis Shelton
Product Manager

Travis brings many years of experience working for one of the United States’ largest rebar fabricators to his role. He oversees all aspects of development and support for aSa’s CAD product lines.

aSa staff since: 2019

Jack Lucot
Jack Lucot
Director, Product Success

Jack has many years of experience implementing aSa solutions at rebar shops all over the world, and he was a long-time manager of aSa’s Reinforcing Applications Consulting Department. Currently, he supervises the QA team and is involved in product design and testing.

aSa staff since: 2001

Kim Ley
Kim Ley
Director, Customer Success

Kim oversees initiatives to a) make sure aSa is meeting the needs of our customers in all aspects of our client relationship - including our software, products, and services. b) ensure that our customers are delighted and using the full capabilities of their aSa systems. Previously, she was a long-time Manager of the Business Applications Consulting Department.

aSa staff since: 1996

 

Ben Mead
Ben Mead
Director, aSa Australia

Ben provides aSa product sales, as well as implementation, training, and support services to reinforcing steel industry in Australia, New Zealand, the surrounding region. Previously, he gained valuable experience working for two of the largest fabricators in Australia.

aSa staff since: 2012

Jason Butina
Jason Butina
Manager, Multimedia Services

Jason oversees the development of all user guides, help files, eLearn training, newsletters, marketing materials, and our website.

aSa staff since: 1996

Robert Diana
Robert Diana
Manager, CAD Applications Consulting

Bob started with aSa as a member of the Detailing Services Department. Bob now oversees all of aSa’s CAD/Consulting efforts and continues to provide installation, training, and support services for the CAD/Detailing product as well as several of aSa’s other core products.

aSa staff since: 1990

 

John Mohandoss
John Mohandoss
Manager, aSa India

John provides a knowledgeable point of contact for the reinforcing industry in India. He has years of experience using and testing aSa software applications.

aSa staff since: 2015

Robert Diana
Robert Diana
Manager, CAD Applications Consulting

Bob started with aSa as a member of the Detailing Services Department. Bob now oversees all of aSa’s CAD/Consulting efforts and continues to provide installation, training, and support services for the CAD/Detailing product as well as several of aSa’s other core products.

aSa staff since: 1990

Kristina Compton
Kristina Compton
Manager, Business Applications Consulting

Kristina’s primary focus is consulting and implementations of aSa Rebar Financials, Sage 500, and other business software packages. She worked as a consultant in the aSa Business Applications group for more than 20 years before moving into her current role as the department manager.

aSa staff since: 2000

 

Angela Pungitore
Angela Pungitore
Manager, Reinforcing Applications Consulting

Angela began her career at aSa as a developer working on Estimating and other applications. She quickly became a favorite among customers calling for support. She left aSa to run her own business and returned years later. Currently, she oversees the team that provides training and support for our core Reinforcing applications.

aSa staff since: 1988