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Meet our Management Team
Scott Leib
Scott Leib
President and CEO

Initially, Scott began his career at aSa developing software for the Business Systems and Reinforcing Systems products. As president, Scott is involved in strategic planning, product design, marketing, sales, accounting, and some programming too.

aSa staff since: 1987

Mitch Leib
Mitchell Leib
Vice President, Operations

Originally, Mitch was a primary developer of aSa Reinforcing Software. Now, Mitch oversees day-to-day operations and is involved with accounting, payroll, human resources, and administration. He also assists with corporate strategic planning and product design.

aSa staff since: 1985

Cathy Friend
Cathy Friend
Vice President, Software Development

Cathy is responsible for the overall development of aSa Reinforcing Software including CAD/Detailing. She oversees aSa's large and diverse development team. She ensures that applications are consistent, well-integrated, and functional across all product lines.

aSa staff since: 1985

 

Tim Berg
Tim Berg
Vice President, Business Development

Tim is an industry expert in rebar production systems, working closely with equipment manufactures including KRB, EVG, MEP/CRS, RMS, Schnell, and Stema-Pedax. He has visited hundreds of rebar shops. Tim is involved with production system implementations and sales.

aSa staff since: 1985

Dave Grundler
Dave Grundler
Vice President, Consulting Services

Dave started his career at aSa in Industrial Controls and then as a detailer in aSa’s Detailing Services department. Since then, Dave has become the aSa expert in CAD/Detailing as well as our complete line of Reinforcing System products. Today, Dave oversees our entire consulting group.

aSa staff since: 1988

Michele Albert
Michele Albert
Director, Business Systems

Michele began at aSa as a developer and has been involved in nearly every iteration of the software since the early 1980s. She currently oversees the design and development of the aSa Rebar Financials and Business Solutions products and plays an integral part in designing the aSa Studio suite.

aSa staff since: 1982

 

Victor Choltco
Victor Choltco
Director, Information Technology

Victor and the IT group research new technologies for aSa clients, configure and install PC hardware, provide service relating to hardware, networking, and operating system issues, and maintain aSa’s own in-house PC network.

aSa staff since: 1996

Jeff Cochrane
Jeff Cochrane
Director, Software Design

Jeff developed his own line of rebar software products prior to being hired by aSa in 1998 when the family rebar business was sold. While Jeff helps with the design of all aSa applications, he is also one of the primary software engineers on staff. Jeff has over 30 years of experience in the Rebar Industry.

aSa staff since: 1998

Matt Ferris
Matt Ferris
Director, Reinforcing Systems Design

Prior to his promotion to director, Matt was the main developer of many of aSa’s most innovative products, including Shape Manager, Scheduling, and Go Rebar. He now works with Drew and the Reinforcing development team to ensure that aSa products are powerful, accurate, and easy to use.

aSa staff since: 2001

 

Kim Ley
Kim Ley
Director, Customer Success

Kim oversees initiatives to a) make sure aSa is meeting the needs of our customers in all aspects of our client relationship - including our software, products, and services. b) ensure that our customers are delighted and using the full capabilities of their aSa systems. Previously, she was a long-time Manager of the Business Applications Consulting Department.

aSa staff since: 1996

Steven Selig
Steven Selig
Director, Market Development

Steven worked for aSa from 2005 – 2012. During that time, he spearheaded our growth into the Australian marketplace. Following his time at aSa, Steven worked at Apple as an App Store Senior Business Manager, and was then the Senior Director of Product Management at Ingage.io. Now back at aSa, Steven plays a strategic role in expanding aSa and third‑party solutions into existing markets, new global markets, and potential adjacent industries.

aSa staff since: 2005

Andrew Wakefield
Andrew Wakefield
Director, Process Controls

Andrew's primary focus is designing the next generation of aSa Reinforcing Systems software. Andrew has 30 years of experience in the rebar industry with OneSteel Reinforcing in Australia and was the primary architect of their in-house rebar production system.

aSa staff since: 2011

 

Frank Zambotti
Frank Zambotti
Director, Systems Integration

Frank works with aSa clients to configure appropriate hardware/software solutions, coordinates complete system implementations, and assists with general sales.

aSa staff since: 1984

Jason Butina
Jason Butina
Manager, Multimedia Services

Jason oversees the development of all user guides, help files, eLearn training, newsletters, marketing materials, and our website.

aSa staff since: 1996

Kristina Compton
Kristina Compton
Manager, Business Applications Consulting

Kristina’s primary focus is consulting and implementations of aSa Rebar Financials, Sage 500, and other business software packages. She worked as a consultant in the aSa Business Applications group for more than 20 years before moving into her current role as the department manager.

aSa staff since: 2000

 

Robert Diana
Robert Diana
Manager, CAD Applications Consulting

Bob started with aSa as a member of the Detailing Services Department. Bob now oversees all of aSa’s CAD/Consulting efforts and continues to provide installation, training, and support services for the CAD/Detailing product as well as several of aSa’s other core products.

aSa staff since: 1990

Jack Lucot
Jack Lucot
Manager, Reinforcing Applications Consulting

Jack manages the consultants who provide installation, training, and support services for aSa Reinforcing Software. He has many years of experience implementing aSa

aSa staff since: 2001

Travis Shelton
Travis Shelton
Product Manager

Travis brings many years of experience working for one of the United States’ largest rebar fabricators to his role as aSa Product Manager. He handles a wide variety of tasks related to marketing, sales, research, strategic planning, and software design.

aSa staff since: 2019

 

Drew Vivirito
Drew Vivirito
Manager, Reinforcing Systems Development

Drew began his career at aSa as an IT consultant, then moved to our development team in 2001. Over the years, Drew has been the lead developer on many of our most important software projects. His department designs and develops our core products: Estimating, Bar List, and entire Production suite of applications.

aSa staff since: 1999